Aveda Green Ingredient philosophy in practice:

  • Since 2000, Aveda has substantially increased our purchases of organic raw herbal ingredients and organic essential oils from 20%-25% of total tonnage to 89-90% while also increasing our total tonnage significantly.  The exact percentage varies slightly from year to year due to product mix and availability of certified ingredients.
  • Aveda has been phasing out parabens from its existing product formulas; as well as, developing new formulas without parabens, and now has more than 480 paraben free product formulas on the market.
  • Establishing the Soil to Bottle™ traceability, which allows Aveda to progressively document and expand the source of its ingredients while promoting quality through its supply chain.
  • Aveda established programs to promote sourcing GMO-free ingredients
  • Aveda is partnering with the EPEA Institute for ongoing evaluation of raw materials in Aveda products by application of the “Cradle to Cradle” design; to date EPEA has reviewed over 600 ingredients for Aveda.
  • Aveda is phasing out EDTA from its formulas and is in the process of replacing it with naturally-derived alternatives.
  • Aveda is the first beauty company manufacturing with 100% certified wind power at our primary manufacturing facility in Blaine, MN.*
  • Aveda pioneered the use of up to 100% postconsumer recycled content in its packaging.
  • Aveda pioneered the Aveda Caps Recycling Program
  • Aveda will continue to seek greener alternatives for certain ingredients in existing products applying EPEA Institute principles.
  • Aveda will continue to develop sustainable plant-based alternatives to replace petrochemicals
  • Aveda products are not formulated with Sodium Lauryl Sulfate.

*Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers Corporate Websites in April 2007. The wind energy goes into a utility grid from which we draw power.

Filed under: Spa Talk

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