Aveda Green Philosophy
Saturday, September 19th, 2009 at
4:41 pm
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Aveda Green Ingredient philosophy in practice:
- Since 2000, Aveda has substantially increased our purchases of organic raw herbal ingredients and organic essential oils from 20%-25% of total tonnage to 89-90% while also increasing our total tonnage significantly. The exact percentage varies slightly from year to year due to product mix and availability of certified ingredients.
- Aveda has been phasing out parabens from its existing product formulas; as well as, developing new formulas without parabens, and now has more than 480 paraben free product formulas on the market.
- Establishing the Soil to Bottle™ traceability, which allows Aveda to progressively document and expand the source of its ingredients while promoting quality through its supply chain.
- Aveda established programs to promote sourcing GMO-free ingredients
- Aveda is partnering with the EPEA Institute for ongoing evaluation of raw materials in Aveda products by application of the “Cradle to Cradle” design; to date EPEA has reviewed over 600 ingredients for Aveda.
- Aveda is phasing out EDTA from its formulas and is in the process of replacing it with naturally-derived alternatives.
- Aveda is the first beauty company manufacturing with 100% certified wind power at our primary manufacturing facility in Blaine, MN.*
- Aveda pioneered the use of up to 100% postconsumer recycled content in its packaging.
- Aveda pioneered the Aveda Caps Recycling Program
- Aveda will continue to seek greener alternatives for certain ingredients in existing products applying EPEA Institute principles.
- Aveda will continue to develop sustainable plant-based alternatives to replace petrochemicals
- Aveda products are not formulated with Sodium Lauryl Sulfate.
*Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers Corporate Websites in April 2007. The wind energy goes into a utility grid from which we draw power.